Project Scope

  • Target email marketing to teachers, parents, and career counselors
  • Create visually interesting designs using strict, established guidelines
  • Create a light and dark version of emails
  • Use A/B testing to see which emails have a better open and video start rate

Date

September 2023 - November 2023

Tools

Figma

Photoshop

The USMC has employed Wunderman Thompson as its agency of record for over 70 years. With this in mind, I knew that there were some very high expectations for every piece of marketing that goes out. Using well-established brand guidelines, I created a series of compelling email campaigns geared toward teachers, coaches, and parents of high school students who might be thinking of a career with the USMC.

Figma Designs

US Marine Corps. US Marine Corps.